Born in Madrid in the early 80s, Jota Lucas developed a passion for visual storytelling from an early stage, inspired by his first camera. Influenced by cinema, comics, and television, he pursued academic studies in visual arts. After earning degrees in audiovisual communication and Film Direction from renowned institutions in New York (NYFA) and Paris (EICAR), he launched his career as an editor and photographer in advertising. Currently focused on the fashion industry, he combines technical expertise with a distinct sensitivity to engage and surprise audiences with his work.