Adam's journey in photography began at an early age, guided by his father's influence. After completing a photographic course in Newcastle, he relocated to London in the mid-90s, where he gained invaluable experience assisting globally renowned photographers. In 2008, Adam, embarked on his solo career and despite navigating cities like Paris and New York, he found roots in London after marrying in 2013.

Adam's expertise spans a diverse client base, including fashion, beauty, lifestyle, and automotive. He takes pride in his adaptability and versatility, seamlessly transitioning between different creative environments. With a wealth of experience and a passion for innovative approaches to project and briefs, he continues to push the boundaries of visual storytelling, capturing the essence of each project with precision and artistry.